In this episode, we’re joined by Evan Westervelt, Sales and Marketing Manager at Midland Brewing Company. From a PBR-fueled epiphany at the Sawmill Saloon to homebrewing misadventures in Colorado, Evan shares how he found his way into Michigan’s craft beer scene—and why Midland Brewing has become a hub for innovation, collaboration, and community connection.
We talk about:
The legacy and rebirth of Midland Brewing, including its roots in the 1930s and its transformation into a full-on beer and food destination
Creative collabs with breweries like Stiggs and nonprofits like the Four Lakes Task Force (featuring their fundraising “Damn Good Beer”)
Cross-industry partnerships with Northwood University and the Great Lakes Loons baseball team
Using innovation and alternative ingredients to adapt to industry shifts
How beer dinners (including vegan pairings!) are bringing people together one pint at a time
Why collaboration isn’t just good for business—it’s essential for building a thriving craft beer community
Keep up via midlandbrewing.com, where you can join their newsletter and loyalty club.
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